ABOUT US

Forever Jewels designs, develops, markets and distributes jewellery collections and premium brands through a network of subsidiaries and clients in 50 countries representing fine jewellery from every style. Our company boasts a vast array that comprises some of the more notable and creative jewellery designs surrounding four main categories: Artistic, Classic, Fashion and Gift. Based on Singapore, Forever Jewels has grown over 18 years, from a small workshop into a multinational company with extensive sales and marketing operations, full-fledged manufacturing facilities, and a large design team from around the globe.

Founders

Chu Chiu Fai

CEO
Mother's Day
Fai, an auteur in jewellery design, possesses an innate ability to transcend thoughts and imagination and translating them into works of art. Fai’s inherent talent, his artistic streak combined with his passion and commitment to generate novel pieces has brought the business its core differentiation. This continuous design innovation has led Forever Jewels to gain recognition within the industry, as a leader in jewellery design and ‘a trend-setter’.

Marjory Lim

Managing Director
Mother's Day
Marjory Lim is the co-founder of Forever Jewels and represents the business pillar of the company. With her keen business acumen and vast experience in the jewellery industry, she has led the company forward, growing it into an established and well-known company. She is always looking at new ways of further developing the company and putting Forever Jewels at the forefront of this highly competitive industry.

Corporate Philosophy & Mission


A sense of duty, openness and sincerity are the driving philosophies of Forever Jewels. We believe in partnerships that contribute to the mutual growth of all entities engaged in our long-term vision and plans. To always create and deliver the best fine jewellery designs for the retail store front window. As the largest modern artisan in Asia, our mission is to deliver the absolute expression of creativity through each piece of jewellery and to provide unsurpassed standards in design and visual merchandising services.

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