Make the gift meaningful: Understanding the Zodiac Signs

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Jewelry’s love affair with astrology really peaked in the 1960’s and 70’s but now, social upheaval saw astrology go from a niche interest to a pop culture phenomenon. Now, a new generation of designers is reviving zodiac jewelry for the age of Instagram. The sentiments revolved around our current fixation with personal branding, on social media and in our wardrobes, star signs are an apt expression of individuality.

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The term zodiac is derived from the Latin word zodiacus that means the circle of animals. This is a fact that half of the zodiac signs are represented by animals or mythological hybrids. These zodiac signs are divided into four elements; earth, air, fire and water. The compatibility of each sign depends on the compatibility of each element in their natural state.

The wonderful thing about astrology is that you can choose to take it seriously or ignore it completely. It can be difficult to choose meaningful gifts for the people you love, so there’s no harm in asking the stars for some help and guidance in picking the right one. From delicate, simple jewellery to bold, daring statements about which sign they are, there’s a little something for everyone, no matter your style. The elements that control each astrological sign are all strong and represented in every single amazing gift choice.

It’s a gift of comfort, faith and a deeper understanding of the world we live in. Interpretations often offer assurances of one’s future, but more importantly, they show us a way to resolve our issues and to improve our relationships with our partners, family, and friends and mainly tools to meet ourselves and discover our own inner worlds in a different light.

Let’s take a look at the fundamental characteristics and traits of each of them.

1. Aries: March 21st – April 19th

Aries strengths include being courageous and passionate. Their weaknesses include being impatient and aggressive.

Aries is the first sign of the Zodiac, they are usually the first to take action in situations. Because of the ruling planet Mars and their element fire they are considered one of the most active Zodiac signs. They possess a youthful energy regardless what age they are. They display a passion for life itself unmatched by other signs.

2. Leo: July 23rd – August 22nd

Leo’s strengths include being creative and warm-hearted. Their weaknesses include being arrogant and self-centered.

You will hear the lion roar. This is because Leos are natural-born leaders. They are self-confident and creative, they will be able to succeed in whatever field they chose to commit to in their lives. They often have many friends because they are generous, loyal and warm-hearted. On the other hand, Leos are on a quest for self-awareness and growth and this may come off to others as egotistical.

3. Sagittarius: November 21st- December 22nd

Sagittarius’s strengths include being idealistic and a great sense of humor. Their weaknesses include being unfiltered and very impatient.

People that are born under this sign are extroverted, enthusiastic and dynamic. Freedom is most revered by people born under this sign because then they can travel and explore the world and other cultures. They often can impatient when faced with things they desire and must learn to express themselves in a way that respects others as well.

4. Taurus: April 20th-May 20th

Taurus’s strengths include being reliable and devoted. Their weakness includes being stubborn and possessive.

Because Taurus is an Earth sign, they are able to see life from a realistic and grounded perspective.

Although stubbornness can be one of their weaknesses, it can also be seen as a positive attribute because they can stay on the same projects for years or until they are completed. This makes them excellent employers, great long-term friends, and partners.

Being ruled by Venus (the planet of love), Taurus has a love for beauty, attraction, satisfaction, and gratitude.

5. Virgo: August 22nd -September 22nd

Virgo strengths include being loyal and hardworking. Their weaknesses include worrying and critical of self and others.

Virgos are considered the most careful signs of the Zodiac. Virgos do not go throughout life without as many things in their lives being as planned out as possible. This sign is often misunderstood because of their inability to accept their feelings as valid. Since Virgo is under the planet Mercury, Virgos can have a well-developed sense of speech and writing.

6. Capricorn: December 21st- January 19th

Capricorn’s strengths include being responsible, disciplined and having self-control. Their weaknesses include being a know-it-all and being unforgiving.


People born under this sign, have a sense of inner independence that helps them push forward to achieve their personal and professional goals. They are experts at making plans and following through with them. They are the masters of self-control.

7. Gemini: May 21st – June 20th

Gemini’s strengths include being affectionate and curious. Their weaknesses include being nervous, inconsistent and indecisive.

Gemini’s are social, communicative and ready for fun! Because of their dual personality they can sometimes be serious and very curious, they seek to learn everything about the world that they possibly can! People that are born in this sign feel as though their other half is missing, so they are constantly searching for new people to talk to.

8. Libra: September 23rd – October 22nd

Libra’s strengths include being cooperative and fair-minded. Their weaknesses include indecisiveness and avoiding confrontation.

Libras are fascinated by balance. They also avoid conflict like it is the plague, in favour of peace whenever possible. They must remember that they have their own opinion. As Libra is an Air sign, this gives Libra’s in a constant search for knowledge. Their lives need to be enriched with music and art.

9. Aquarius: January 20th – February 18th

Aquarius’s strengths include being progressive, original and independent. Their weaknesses include running from emotional expression.

Aquarius are deep thinkers who love helping people. They feel comfortable being a group or a community so they are constantly trying to be surrounded by other people. They can come off as aloof, this is because they want to establish trust so they can express their emotions in a healthy way.

10. Scorpio: October 23rd – November 21st

Scorpio’s strengths are being brave and resourceful. Their weaknesses are being jealous and secretive.

Scorpios are passionate, brave and assertive people. Because of this, they approach life with fierce tenacity. They value honesty and will keep your secrets. They are known for their calm behavior and their mysterious aura. They hate dishonesty.

11. Cancer: June 21st – July 22nd

Cancer’s strengths include highly imaginative, loyal and sympathetic. Their weaknesses include being moody and manipulative.

Cancers are extremely emotional and sensitive and enjoy being connected to their home. They care deeply for their families and are attached to their close friends. Those born with their sun sign in cancer can empathize with people and their pain. Cancer is a water sign so because of their emotions, they have a hard time blending into the world around them.

12. Pisces: February 19th – March 20th

Pisces strengths include being compassionate and intuitive. Their weaknesses include a desire to escape reality and self-pity.

Pisces are very friendly and usually find themselves in the company of different types of people. Pisces are willing to help others and love to give back. They are intuitive, caring and faithful. Pisces are very connected to music and various types of art. They are true romantics.

Even if you’re someone who only reads the horoscope for the entertainment value, you can’t deny that wearing something a little more personal can make you feel empowered. Studying our unique zodiac characteristics feels like a therapeutic practice in listening, understanding, and being kinder to ourselves. In the same way that some turn to good luck talismans for harnessing the universe’s positive vibes, we’re awarding horoscope jewelry the same powerful effect. Shop now and empower yourself or a loved one today.